Digital Platform Usage Among Young Graphic Designer as A Shortcut To The Fame: A Case Study on Visual Communication Design Students in Yogyakarta

Bangsa, Petrus Gogor and Jatmiko, Edi and Sayogo, Dwisanto (2022) Digital Platform Usage Among Young Graphic Designer as A Shortcut To The Fame: A Case Study on Visual Communication Design Students in Yogyakarta. International Journal of Creative and Arts Studies, 9 (1). pp. 69-74. ISSN 2406-9760

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Abstract

The Internet technology has triggered many transformations, including the emergence of digital platforms for graphic design. The rise of digital platforms is hailed as a driver of economic processes and technological innovation. Everyone can benefit greatly from this transformation as it empowers them to build a business online without relying on “offline” intermediaries, whether state or an established corporate without complicated regulations and unnecessary costs. As newcomers to the graphic design business, young graphic designers benefit greatly from this digital platform. They have a great opportunity to independently exhibit and sell their work to clients around the world, something that never happened in the days before the advent of Internet technology. This research aims to show that technological determination can have a very positive impact on those who master it. As a study material, this research uses José van Dijck's platform society theory. This research was conducted in early 2021 on several subjects consisting of Visual Communication Design students in Yogyakarta who run an online graphic design business. The conclusion of this research is that young graphic designers who utilize digital platforms become more visible, high exposure on their work, and zero dependence on intermediaries. This remote working method has now also proven effective as a solution in the midst of difficult circumstances due to the Covid-19 pandemic.

Item Type: Article
Creators:
CreatorsNIM/NIP/NIDN/NIDK
Bangsa, Petrus Gogornidn0006017002
Jatmiko, Edinidn
Sayogo, Dwisantonidn
Contributors:
ContributionContributorsNIDN/NIDK
AuthorUNSPECIFIEDUNSPECIFIED
Subjects: Disain > Disain Komunikasi Visual
Divisions: Fakultas Seni Rupa > Jurusan Disain > Disain Komunikasi Visual
Depositing User: Petrus Gogor Bangsa
Date Deposited: 29 Jul 2022 06:59
Last Modified: 29 Jul 2022 06:59
URI: http://digilib.isi.ac.id/id/eprint/11632

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