A Folklore Narrative-Driven Of Mat Cincang Doll Design

Zaiyana Mohd Yusof, Wan and Ali, Abu and Salwa Isa, Siti and Dayana Mohd Jimy, Norhana and Jamaluddin, Norlelawati (2025) A Folklore Narrative-Driven Of Mat Cincang Doll Design. SIIDEF 2024 ACT LOCALLY DESIGN GLOBALLY, Emphaty in Local Innovation - Proceeding International Conference, 1 (1). pp. 1-18. ISSN 978-623-5884-50-9

[img] Text
1. Wan Zainaya A FOLKORE NARRATIVE 1-18.pdf

Download (5MB)
Official URL: https://press.isi.ac.id/2024/11/17/siidef-sewon-in...

Abstract

This paper seeks to demonstrate the synergy between local folklore and innovative promotional design strategies that can create a sustainable cultural landscape of Langkawi, Malaysia. Despite the potential of folklore, there are significant gaps in the current promotional products that fail to capture the essence of these stories and their geographical context.Identifying these gaps involves understanding the unique characteristics of the creative economy, which thrives on storytelling, cultural authenticity, and community engagement. Semiotics analyses were done to identify key elements of the story that resonate with both locals and tourists. The character's traits, such as bravery, wisdom, and connection to the natural landscape, were emphasized to ensure that the doll reflects the cultural significance of the legend. The design of the doll incorporated traditional attire and integrating audio technology features that are representative of the local culture, making it visually appealing and culturally authentic and allows it to narrate the story of Mat Chincang and share interesting facts about Langkawi's geography and heritage. The development of the Mat Chincang talking doll as a rich cultural heritage of Langkawi promotional product is a strategic initiative that combines cultural storytelling, interactive technology, and community engagement.

Item Type: Article
Creators:
CreatorsNIM/NIP/NIDN/NIDK
Zaiyana Mohd Yusof, WanUNSPECIFIED
Ali, AbuUNSPECIFIED
Salwa Isa, SitiUNSPECIFIED
Dayana Mohd Jimy, NorhanaUNSPECIFIED
Jamaluddin, NorlelawatiUNSPECIFIED
Additional Information : Department of Industrial Design, College of Creative Art, Universiti Teknologi MARA, Malaysia Department of International Business and Management Studies, Faculty of Business, Universiti
Uncontrolled Keywords: Innovative promotional design strategies, Mat Chincang local folklore, Semiotics
Subjects: Desain produk
Divisions: Fakultas Seni Rupa > Jurusan Disain > Disain Interior
Depositing User: Nandang Septian
Date Deposited: 14 Aug 2025 00:35
Last Modified: 14 Aug 2025 00:45
URI: http://digilib.isi.ac.id/id/eprint/21653

Actions (login required)

View Item View Item