Principles Of Empathetic Communication Design For Sustainable Product Design

James Darmawan, Andreas and Rihi Budi Utomo, Samuel and Jessica Sinaga, Helena and Nova Salhuteru, ⁠Maria and Natalleo, Segah (2025) Principles Of Empathetic Communication Design For Sustainable Product Design. SIIDEF 2024 ACT LOCALLY DESIGN GLOBALLY, Emphaty in Local Innovation - Proceeding International Conference, 1 (1). pp. 163-176. ISSN 978-623-5884-50-9

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Official URL: https://press.isi.ac.id/2024/11/17/siidef-sewon-in...

Abstract

Empathetic design principles in visual communication design emphasize a deep understanding of users’ needs, wants, and experiences to create more meaningful and effective solutions. In the context of sustainable products, empathetic design can be a powerful tool to encourage more conscious and responsible consumption patterns. This study aims to explore how visual elements such as interfaces, information, and branding can be designed with the user’s perspective and experience in mind. By using an empathetic design approach, designers can create visual communications that are not only aesthetically appealing, but also educate and inspire users to switch to more sustainable products. This study will provide insights into strategies and methods that can be used to integrate empathetic principles into the design process, as well as their impact on the adoption and use of sustainable products. Through this approach, it is hoped that visual communication design can play an important role in facilitating the transition to more conscious and responsible consumption patterns, supporting environmental and social sustainability.

Item Type: Article
Creators:
CreatorsNIM/NIP/NIDN/NIDK
James Darmawan, AndreasUNSPECIFIED
Rihi Budi Utomo, SamuelUNSPECIFIED
Jessica Sinaga, HelenaUNSPECIFIED
Nova Salhuteru, ⁠MariaUNSPECIFIED
Natalleo, SegahUNSPECIFIED
Additional Information : Visual Communication Design, Jakarta International University
Uncontrolled Keywords: Empathetic Design, Visual Communication, Sustainable Products
Subjects: Desain produk
Disain > Disain Komunikasi Visual
Divisions: Repository ISI Yogyakarta
Depositing User: Nandang Septian
Date Deposited: 14 Aug 2025 00:44
Last Modified: 14 Aug 2025 00:44
URI: http://digilib.isi.ac.id/id/eprint/21663

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