Visual Playability In Jogja Video Mapping

Tyasrinestu, Fortunata and Murwonugroho, Wegig (2019) Visual Playability In Jogja Video Mapping. INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 8 (10). pp. 3695-3700. ISSN 2277-8616

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Abstract

The purpose of this study is to find the success indicator of dramatic elements of visual video mapping. Video mapping projection is a video display highlighted in a three-dimensional building structure. The facade of the BNI-46 Building and Kimia Farma building, on Jalan Malioboro, was used as a screen for the 2018 Jogja Video Mapping Project Event. The problem in this study is the possibility of video mapping not being an entertaining spectacle, considered dull, and nothing memorable. The research method for Critical Discourse Analysis - Norman Fairclough was used in this study. From Text Analysis it is found that the video image character seems more imaginative, fantastic, and hyperrealistic. In the analysis of Discourse Practices; how to visualize a video by manipulating the shape of a physical building as if it were plastic and dynamically moving. The public way of interpreting video is conditioned in a public space. So that the response appears is strengthened or even affected by other public responses. Whereas in the Social Practices Analysis, the public is treated to a narrative of social life that is displayed in a virtual reality of imagination. The video leads the public to imagine an event, recalling memories, drift into the atmosphere, and other psychological effects. The contribution of this research is the discovery of visual elements constructing the concept of visual play. The conclusions in this study are: the strength of commodification playability of the visual signs makes the video mapping becoming more memorable and the public to be more entertained.

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