Advertising During The Japanese Occupation Era in lndonesia

Prayanto Widyo Harsanto, 196302111999031001 (2014) Advertising During The Japanese Occupation Era in lndonesia. ICS, 1. pp. 1-5. ISSN 978-602-18602-4-3

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Abstract

Japanese occupation in lndonesia is three and a half years (1942-1945) provide a broad impact on the political, economic, and socio-culture in lndonesia. During the japanese occupation of lndonesia advertising landscape changes. There are not m any records about advertising in the Japanese colonial period in lndonesia that can be obtained, as well as with the newspaper world as newspapers and magazine that had a role in lndonesia growth of the advertising world. For all media that ever existed in the Netherlands banned, only a few papers were published yet permitted remain in control. This research aims to fill part of visual communication media, such as print ads during the Japanese occupation of indonesia (1942-1945) were able to influence social behavior and can mobilize society. Aesthetic perspectives are used to seeing in the advertising aesthetic discourse. Advertising becomes an important variable, where the aesthetic is heavily influenced by the verbal and visual elements are presented in the ad. in other words, the purpose of the ad will determine what elements are needed. This study emphasizes the formal aspects (form) and content (the content of the contents in the form of symbols / meanings).

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