Linking The Philosophy Of Gotong Royong To Contemporary Indonesian Product Design

Alice Mameli, Flavia (2025) Linking The Philosophy Of Gotong Royong To Contemporary Indonesian Product Design. SIIDEF 2024 ACT LOCALLY DESIGN GLOBALLY, Emphaty in Local Innovation - Proceeding International Conference, 1 (1). pp. 233-254. ISSN 978-623-5884-50-9

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Abstract

This article examines the relationship between Gotong Royong, a traditional Indonesian philosophy of cooperation, and contemporary sustainable product design in Indonesia. From a design research perspective, this paper aims to investigate the potential for integrating Gotong Royong principles into the practices of designing and manufacturing ecologically and socially conscious products. This paper seeks to analyze how reconsidering traditional concepts of collaboration, shared local resource utilisation, and community-centric approaches can facilitate transformative changes in product consumption. The author examines the potential and challenges of design thinking practices and business models that involve local knowledge and communities to result in sustainable and regenerative products. Already well-researched social enterprise models of sustainable and regenerative design, such as fair-trade practices and profit reinvestment concepts, are complemented by the Gotong Royong concept. By aligning the principles of Gotong Royong with contemporary design ventures, Indonesian product design practices can become role models for sustainable, inclusive, and culturally resonant practices that bridge tradition and innovation in Southeast Asia and internationally. This would contribute to the relevance of design practices for our anthropogenic (future) realities.

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